Adscape

Adscape is a San Francisco in-game advertising company that was acquired by Google on February 15, 2007 for US$23 million.

Adscape was founded in 2002 by Dan Willis, a former Nortel engineer. Adscape was launched in February 2006 with $3.2 million in funding from HIG Ventures, a venture capital company based in Atlanta, Georgia. The company offers services including delivering dynamic advertisements to video games. It has yet to form any partnerships with any game publishers as of its acquisition by Google.