Google+ Pages

Google+ Pages is a feature of Google+ that was launched on November 7, 2011. It allows entities whom are not individuals (such as organizations, companies, and publications) to set up profiles, or "pages," for the posting and syndication of posts. It is similar to Facebook's similarly-named feature. At the same time, Google changed the site's logo and favicon, from black to a red one, matching the color of the coral notification icon.

Useful tips
A Community can be attached to a Page and will be displayed in a special fashion on the said page.